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Box of Dark & Lovely Fade Resist hair color in shade 421 Virtual Violet, featuring a model with vibrant purple colored hair.
Dark and Lovely Fade Resist Rich Conditioning Hair Color, 3 of 15
Purple colored tube of "Dark & Lovely Fade Resist Moisture Mask" with shea butter, sunflower oil, and vitamin E, surrounded by text highlighting benefits like more shine and better frizz control.
Dark and Lovely Fade Resist Rich Conditioning Hair Color, 5 of 15
Chart titled "Box Quantity Recommendation" showing the number of hair color boxes needed based on hair length and curl type, with categories for ears & chin, shoulder, and long lengths.

Dark and Lovely Fade Resist Rich Conditioning Hair Color - 421 Viral Violet: Permanent Cream, For Textured Hair

Color421 Viral Violet
  • 362 Crimson Moon
  • 371 Jet Black
  • 378 Honey Blonde
  • 384 Light Golden Blonde
  • 396 Luminous Blonde
  • 401 Hazelnut Brown
  • 401 Natural Black
  • 421 Viral Violet
  • 506 Reality Red
  • 522 Poppin Pink
  • 373 Brown Sable
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