Pet Food & Treats Wellness Icons

Pet Food & Treats

Target Clean icon

Target Clean

Products with meat, poultry or seafood as first ingredient & formulated without artificial flavors, colors or preservatives.

Grain-Free icon

Grain-Free

A pet food product that has an on-pack statement that the product is grain-free.

Meat, poultry, or seafood as first ingredient icon

Meat, Poultry, Fish or Seafood As First Ingredient

A pet food product that has an on-pack statement indicating that meat, poultry, or seafood is the first ingredient in the product.

Natural icon

Natural

Products that have an unqualified or qualified on-pack marketing claim for natural.

No animal by-products icon

No Meat or Poultry Byproducts or Byproduct Meals

A pet food product that has an unqualified on-pack marketing "no animal byproducts" claim.

No artificial flavors, colors or preservatives icon

No artificial flavors, colors, or preservatives

Products that have an unqualified on-pack marketing claim about the absence of all three types of ingredients in the product.

Non GMO icon

Non GMO

A product that has an on-pack third-party certification or an unqualified statement that the product is non-GMO.

Organic icon

Organic

A product that has an on-pack USDA Organic Certification.

Plant Based

Certified B Corp

A product that has on-pack B Corp Certification indicating that this company meets verified standards for social and environmental business practices. Learn more at bcorp.com

EWG Verified for your health

Certified to avoid EWG’s ingredients of concern, provide full ingredient transparency, and meet strict standards for your health and safety.

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