e.l.f Haircare

e.l.f. clean

vegan

cruelty-free

color-safe

Meet the mane crew

e.l.f.ies have been asking for e.l.f.’s take on haircare for years, so they had to do it the way they do everything: big & bold without breaking the bank. Introducing 6 styling & mane-tenance holy grails so every hair type can create e.l.f.conic looks.

Create your hair routine

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Join e.l.f. Beauty Squad

Free to join! Get gift cards, free e.l.f. products & more when you shop at Target.

e.l.f. beauty squad. Free to join. Get gift cards & free e.l.f. products

Why choose e.l.f.

100% vegan & cruelty free

more luxe, less bucks

e.l.f. stands with every eye, lip, face, paw & fin

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